Wild Card
Impact of Influencer Marketing on Modern Media Influencer marketing is one of the biggest trends in modern media today. Influencers, or people with significant power and influence on social media, can "affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience" . These individuals are quickly changing modern media trends and are becoming a part of necessary marketing strategies that will impact media trends in the future. Social media influencers have built a successful platform based on their knowledge and expertise in a specific area. These content creators are responsible for providing their followers with new ideas and products that are "trending". Even though they can have large platforms and followings, influencers are not necessarily "celebrities", they can be anyone from anywhere. Influencers are popular based on their specific niche and background within that area. ...
