Wild Card

 

Impact of Influencer Marketing on Modern Media

Influencer marketing is one of the biggest trends in modern media today. Influencers, or people with significant power and influence on social media, can "affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience". These individuals are quickly changing modern media trends and are becoming a part of necessary marketing strategies that will impact media trends in the future. 

Social media influencers have built a successful platform based on their knowledge and expertise in a specific area. These content creators are responsible for providing their followers with new ideas and products that are "trending". Even though they can have large platforms and followings, influencers are not necessarily "celebrities", they can be anyone from anywhere. Influencers are popular based on their specific niche and background within that area. This gives them a reliable reputation, establishing a relationship between themselves and their followers. 

Why are social media influencers becoming a major marketing trend? Because well-known influencers significantly impact their followers' purchasing habits by promoting specific products.

Influencer marketing is also a way the improve brand recognition for companies. Collaborating with a popular influencer can change everything for businesses and the brands they are establishing. 

In 2022, influencer marketing has risen to $16.4 billion and is considered one of the most effective marketing strategies. There are thousands of influencers and different classifications: mega-influencers, micro-influencers, macro-influencers, and nano-influencers. Influencers can also be categorized based on their preferred social media platform and content. 

TikTok- Tarte Brand Trip

In January, the makeup brand Tarte Cosmetics hosted a 3-day brand trip in Dubai with 50 influencers from 8 different countries. The extravagant trip hosted some of the most popular makeup influencers on the internet including, Monet McMichael, Alix Earle, and Meredith Duxbury. Each of these girls has amassed millions of followers that are influenced by their every move. Bringing these girls together to promote a singular brand was one of the smartest marketing ideas ever. 

This trip, although controversial at the time, has completely impacted the Tarte brand. Makeup products I have never heard of before prior to this trip, are suddenly becoming the most used products in influencers' routines. 

@monetmcmichael welcome to the girls room 🎀💕🌸👛 get ready with us in dubai @alixearle @itsaishamian @azramian #trippinwithtarte ♬ original sound - monet mcmichael 🤍

This influencer trip was one of the most trending topics in the month of January. Tarte completely took advantage of influencer marketing and capitalized on the impact it can have on a brand, successfully using influencer marketing techniques to promote an experience and brand. Tarte simply invited some of the most influential women on the internet and allowed them the creative freedom to create exciting content that influenced and introduced thousands of people to the Tarte company.

Conclusion

Influencer marketing will continue to be one of the biggest trends in modern and social media. Utilizing individuals that can promote products to a specific niche or group of people, will become increasingly vital to brand expansion for companies.